Art and design services for visual-drive brands

Illustration, surface pattern design, lettering and graphic design created for brands that value warmth, simplicity and intentional visual identity. I collaborate with businesses and creatives who resonate with my aesthetic and want cohesive, thoughtfully crafted visual systems across products, packaging and brand touchpoints.

  • Custom illustration

    Bespoke illustrations for products, packaging, campaigns and brand visuals. From hero artwork to supporting elements, each piece is designed to add personality, clarity and emotional connection while staying aligned with your brand identity.

  • Surface pattern design

    Original repeat patterns developed for textiles, stationery, home decor and lifestyle products. Designed with scale, repetition and manufacturing processes in mind, each pattern balances visual impact with practical application.

  • Lettering

    Hand-drawn lettering created for packaging, product lines, titles and visual statements. Each lettering piece is crafted to integrate seamlessly with illustrations and patterns, reinforcing a consistent and recognizable brand voice.

  • Graphic Design

    Illustration-led graphic design for brands seeking cohesive visual systems. From packaging layouts to visual assets and brand materials, I design with clarity, consistency and aesthetic harmony in mind.

How the process works:

Each project follows a clear and collaborative process, designed to keep the focus on the product and its final application.

  • You share details about your product, goals and licensing needs.

  • We define visual direction, formats, usage and constraints.

  • Initial concepts, sketches and visual directions are developed.

  • Illustrations, patterns or lettering are refined with product application in mind.

  • Adjustments and testing across surfaces and formats.

  • Final, product-ready files delivered according to the agreed usage.

  • WE ARE A GREAT FIT IF:

    You want illustrations and patterns that enhance your product.

  • WE ARE A GREAT FIT IF:

    You need visuals that work across multiple surfaces.

  • WE ARE A GREAT FIT IF:

    You are looking for licensing that fits your product needs.

  • WE ARE A GREAT FIT IF:

    You seek visuals that support, not overpower, your products.

  • WE ARE A GREAT FIT IF:

    You value collaboration built on trust and clarity.

  • WE ARE A GREAT FIT IF:

    You are ready to invest in visuals that make your products memorable.

Selected projects

I often collaborate with:

Fashion and accessories brands

01

Children’s brands and publishers

02

Textile and fabric brands

03

Home decor and interior design brands

04

Lifestyle and stationery brands

05

Interior designers and product designers

06

Let’s work together

If you’re developing a product, a collection or a packaging system and need custom illustrations, patterns or lettering, feel free to get in touch and share a few details about your project.

get in touch

  • "Elena was a pleasure to work with. I truly appreciated her professionalism, attention to detail and dedication to getting everything just right. I would definitely work with her again."

    Sergio

  • "Elena is an amazing designer. Her work was excellent and we had very few comments to the design. It was mostly just changing some elements, but the actual work was of really great quality. Highly recommend working with Elena!"

    Rina